Big Brands That Accept Crypto — Pay with Bitcoin at Real Stores in 2026

Spending cryptocurrency used to mean hunting for obscure online stores. That’s no longer the case. In 2026, a growing number of recognizable brands — luxury watchmakers, department stores, furniture retailers, auction houses, and more — accept Bitcoin, Ethereum, and stablecoins at checkout. This post covers real, verified merchants by category, with notes on which coins each accepts.

Luxury Fashion and Department Stores

FARFETCH is one of the largest luxury fashion marketplaces in the world, and it accepts BTC, ETH, USDT, and USDC in supported regions. You can pay with crypto across hundreds of designer brands through a single checkout — one of the most straightforward ways to spend Bitcoin on high-end fashion.

Printemps is a flagship French department store with a presence across France. It accepts BTC and ETH for purchases spanning luxury fashion, beauty, and home goods — a partnership enabled through Binance. If you’re in Paris and paying with crypto, this is where to go.

Watches: Swiss Brands and Pre-Owned Dealers

The watch industry has been among the most willing to accept crypto payments, likely because buyers are already comfortable with large, high-consideration transactions.

Hublot — the iconic Swiss luxury watchmaker — accepts Bitcoin and 11 other cryptocurrencies through its US online boutique via BitPay. TAG Heuer has done the same: BTC, ETH, LTC, DOGE, and USDC are all accepted via BitPay on its online store.

For pre-owned and certified watches, Gray & Sons Jewelers in Miami accepts Bitcoin directly for Rolex, Audemars Piguet, and other premium brands. Ace Jewelers handles jewelry and watches, accepting BTC, ETH, and LTC via BitPay. Ben Watches, based in Gibraltar, goes further — accepting BTC, ETH, SOL, USDT, LTC, and DOGE.

Browse the full watches category for more options.

Vehicles: Ferrari Accepts Bitcoin

Ferrari made headlines when it became one of the first major automakers to accept cryptocurrency payments. US dealerships now accept BTC, ETH, and USDC via BitPay. It’s perhaps the most dramatic example of a legacy luxury brand embracing crypto payments for big-ticket purchases.

Home Goods and Furniture

Overstock was one of the very first large retailers to accept Bitcoin — it has been doing so since the early days of crypto adoption. Today it accepts BTC, ETH, LTC, XMR, and BCH for furniture and home goods. Rooms To Go, one of America’s largest furniture chains, also accepts crypto via BitPay, taking BTC, ETH, LTC, USDC, and DOGE online and in-store.

For the luxury end of the home decor market, Juliettes Interiors is a UK-based retailer of high-end furniture and interiors — the first luxury interiors brand in Britain to accept Bitcoin.

Browse more in the home & garden category.

Electronics and Audio

Sonic Electronix is a US car audio and electronics retailer that accepts BTC, ETH, and LTC via BitPay. Alto Music sells musical instruments and pro audio gear — guitars, keyboards, studio equipment — and accepts BTC, ETH, and DOGE at checkout. For gaming and Asian entertainment titles, Playasia accepts BTC, ETH, and LTC via BitPay.

Browse the full electronics category.

Fine Art and Collectibles

Maddox Gallery operates in London’s Mayfair and Chelsea and accepts BTC, ETH, USDC, and USDT — making it one of the more accessible ways to buy contemporary art with crypto. Martin Lawrence Galleries has locations across the US and accepts BTC, ETH, LTC, DOGE, and USDC via BitPay for original works and prints from well-known artists.

For rare coins and currency, Stack’s Bowers Galleries — America’s oldest rare coin auction house — accepts BTC, ETH, LTC, and USDC for winning bids via BitPay.

Precious Metals: Exchange Bitcoin for Gold and Silver

Buying physical gold or silver with Bitcoin is one of the most natural trades in crypto: hard asset for hard asset. Several well-established dealers now make this straightforward.

JM Bullion and Gainesville Coins are two large US-based precious metals dealers, both accepting BTC, ETH, and USDC. BullionStar covers BTC and ETH. For UK buyers, Sharps Pixley accepts BTC, ETH, and USDC via BitPay.

Browse all precious metals dealers that accept crypto.

Luxury Crypto Marketplaces

Two platforms act as crypto-native marketplaces specifically for luxury goods.

Crypto Emporium is a marketplace for watches, cars, electronics, and fashion — paid entirely in crypto. It accepts BTC, ETH, LTC, DOGE, and XRP. De Louvois is Bitcoin-only and covers high-end goods including art, watches, and cars — everything priced and payable in BTC.

Browse luxury listings and marketplaces.

Gaming and Entertainment

Chess.com accepts BTC, ETH, and LTC via BitPay for memberships and purchases — one of the most mainstream platforms in this list with tens of millions of users. Playasia covers gaming and Japanese entertainment titles with the same coins. Blocklete Games offers sports and gaming collectibles, taking BTC, ETH, and LTC via BitPay. Beatport, the go-to music store for DJs and producers, accepts Bitcoin for digital music purchases.

Browse the gaming category.

Charities: Donate Crypto to Major Organizations

Several large, well-known charities now accept crypto donations directly — no conversion required on your end.

Save the Children takes BTC, ETH, USDC, and SOL. American Cancer Society accepts the same coins via its Cancer Crypto Fund. Both are legitimate, recognizable organizations — a meaningful use of crypto beyond speculation.

Browse all crypto donation options.

Pay Anywhere with a Crypto Debit Card

For any merchant not on this list, a crypto debit card converts your balance to fiat at point of sale — the store sees a standard card transaction.

• Nexo Card — Available in the EEA and UK. Up to 2% crypto cashback in BTC or NEXO, no monthly fees, Apple Pay and Google Pay support, and up to €2,000/month in free ATM withdrawals.
• Plutus Card — Visa debit for EU and UK users with a minimum 3% back on purchases.
• Wirex Card — Broad global availability, up to 8% Cryptoback in WXT, no annual fees, and no foreign exchange fees.
• Coinbase Card — US Visa debit card, no credit check required, spend crypto or USD anywhere Visa debit is accepted.
• Uphold Debit Card — US Visa debit with 2% to 4% back in XRP; supports 300+ digital assets.
• Fold Card — Prepaid Visa that earns Bitcoin rewards on every purchase, including bill pay and gift card activity.

See the full comparison at crypto debit and credit cards.

---

The number of established, recognizable brands accepting Bitcoin and Ethereum keeps growing — across price points, categories, and regions. Browse the full Pay in Crypto directory to find verified merchants by category.