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TAG Heuer

Swiss luxury sports watch brand accepting 12 cryptocurrencies including Bitcoin and Dogecoin via BitPay on its online store.

https://www.tagheuer.com/

Payment details

Processor
BitPay
Payment methods
On-chain (Bitcoin, Ethereum, Litecoin, and Dogecoin) · Stablecoins (USD Coin)

Fees & settlement

  • · BitPay charges the merchant a processing fee (typically 1–2% + $0.25 per transaction); it isn't added to your crypto payment.
  • · BitPay settles with the merchant in fiat (or crypto, at the merchant's choice).
  • · Bitcoin is paid on-chain — standard Bitcoin network fees apply to your transfer.
  • · Stablecoins keep your payment amount stable between checkout and confirmation.
  • · Ethereum payments incur network gas fees.

How checkout works

  1. Select cryptocurrency as your payment method at checkout — you're sent to BitPay's payment page.
  2. BitPay shows a QR code or payment address for the coin you chose; send the exact amount from your wallet.
  3. Complete the payment within the invoice window (about 15 minutes).
  4. Once the transaction is confirmed on the blockchain, the order is verified and processed.

Accepted coins

Categories

Added March 19, 2026

Last verified March 19, 2026

Frequently asked questions

Does TAG Heuer accept cryptocurrency?

Yes, TAG Heuer accepts cryptocurrency. You can pay with Bitcoin, Ethereum, Litecoin, Dogecoin, and USD Coin directly at checkout. Payments are processed through BitPay, an established crypto payment gateway.

How do I pay with cryptocurrency at TAG Heuer?

To pay with cryptocurrency at TAG Heuer, select the crypto payment option at checkout. You'll be redirected to BitPay's payment page, where you scan the QR code or copy the address and send the exact amount from your wallet. Complete the payment within the invoice window, and TAG Heuer confirms the order once the transaction is verified on the blockchain.

Which cryptocurrencies does TAG Heuer accept?

TAG Heuer accepts Bitcoin, Ethereum, Litecoin, Dogecoin, and USD Coin. You can choose whichever asset works best for your wallet at checkout.

Is it safe to pay for high-value purchases with crypto at TAG Heuer?

High-value purchases at TAG Heuer use the same crypto checkout flow as any other order. Because cryptocurrency payments are irreversible, confirm the total and the exact payment address before sending funds. Payments are handled through BitPay, and the transaction is settled once verified on the blockchain.

Does TAG Heuer accept stablecoins like USDC or USDT?

Yes, TAG Heuer accepts stablecoins such as USD Coin. Stablecoins are pegged to a reserve asset like the US dollar, so the amount you pay stays stable between checkout and confirmation instead of swinging with market volatility.

Who processes cryptocurrency payments for TAG Heuer?

Payments at TAG Heuer are handled through BitPay, a dedicated crypto payment gateway. You're redirected to BitPay's checkout to complete the payment, and TAG Heuer confirms the order once the transaction is verified.

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